It's Time To Sell

Advertisement

Objectives

1. Comprehending advertisement text by identifying its text structure.
2. Writing advertisement by completing the text with appropriate language use.

Learn about it!

We almost see advertisement anywhere, and anytime. However, only a few that sticks in our head. In this lesson, you will learn how to write interesting advertisement that attracts people to buy your products. To start the lesson, let's take a look at the following picture.

The picture above is Quipper School advertisement. The tagline of Quipper School is "Learn anytime, anywhere". The tagline usually describes what or how the product is. From the advertisement above, we can see that Quipper School lets you learn anytime, any where with an internet connection. Thus, we know that Quipper School is an online learning service.
To make an interesting advertisement, there are several things to consider.

1. Structure

In writing an advertisement, the essential information is how we describe the product to the public. Before writing an advertisement for a product, you need to pay attention to:

·         The purpose of the advertisement
Think about the reason why you create the advertisement; is it to sell a product? Is it to persuade people to do something? Or else. After deciding the purpose, it will be easier to create the advertisement.

·         The target of audience
Decide who your target are: kids, teenagers, or adults; men, women or anyone else.
Create an advertisement to appeal to the target audience.
For example, you want to create an advertisement for selling candies and sweets for children. Create a tagline that will attract children such as “Share your candies and make your friendship sweeter".

2. Language Use

The advertisement should be able to persuade people, most of them will use interesting language to show the positive aspects about the products.
To appeal to the readers, an advertisement uses persuasive language. How to make it persuasive? There are several aspects that could help your advertisement sounds more persuasive:

·         Use appealing adjectives.
For example the sweetest crunchiest cookies

·         Use humor or rhetorical question.
For example how can you stop chewing?

·         Play with words (be creative with words to create a memorable slogan)
For example Best quality. Best taste. For those who always want the best.

Do you understand?

Have you noticed how to make a good advertisement? Look at the following example to enhance your understanding.

The purpose of the advertisement above is to sell a product, in this case, coffee. It promotes Besta Coffee as the best coffee. The target of the audience is people of all ages who like to drink coffee. We can see that it uses persuasive language by saying that coffee is the best in everything. It highlights the good and positive things about the product to make the product interesting.

Keypoints

To make a good advertisement, you need to:

• decide the product or service to be presented.
• set the target audience.
• be creative to create your advertisement as good as possible.

---

Jawablah pertanyaan-pertanyaan berikut dengan jujur dan bertanggungjawab!

No.	Pertanyaan	Jawaban
01.	Saya mengetahui arti kata-kata pada pada teks di atas	Ya	Tidak
02.	Saya bisa mengucapkan kata-kata sesuai dengan audio/video yang disajikan	Ya	Tidak
03.	Saya bisa memperagakan percakapan dengan membaca teks yang tersedia	Ya	Tidak
04.	Saya bisa memperagakan percakapan dengan sedikit membaca teks	Ya	Tidak
05.	Saya bisa memperagakan tanpa membaca teks	Ya	Tidak
06.	Saya bisa memperagakan tanpa membaca teks disertai dengan variasi baru atau pengembangan teks	Ya	Tidak
07.	Saya bisa membuat karya video terkait dengan percakapan yang diperagakan	Ya	Tidak
08.	Saya bisa membuat video dan telah disosialisasikan pada sosial media yang saya miliki	Ya	Tidak

Bila ada jawaban "Tidak", maka segera lakukan review pembelajaran, terutama pada bagian yang masih "Tidak".

Bila semua jawaban "Ya", maka Anda dapat melanjutkan ke pembelajaran berikutnya.

---

Buatlah jurnal harian untuk membantumu dalam mempercepat proses pembelajaran dengan menjawab soal evaluasi diri berikut ini.

• Apakah yang kamu telah pelajari pada bagian ini?

  Pembahasan 1
  
  

• Apa yang menarik pada sesi ini?

  Pembahasan 2
  
  

• Apa kendala yang kamu alami?

  Pembahasan 3
  
  

• Apa yang kamu lakukan untuk mengatasi kendala tersebut?

  Pembahasan 4
  
  

---

---

Informasi lainnya yang terkait dapat diakses pada tautan berikut ini

---

Terima kasih atas kunjungan Anda